Target audience

Target Audience

The target audience for a lot of horror, or films linking close to the horror genre, are generally aimed towards people of around 15+ and sometimes 18+. The main people that watch horror films are 18+, the main reason for this is the most popular and critically acclaimed films, are rated by the BBFC as at least 15+, but more often 18+.

Our Target Audience

Our target audience is 18+ as we feel this widens the amount of people who will want to see the film. The main age is 15-35 as this is the age that goes to see films the most and has the money to also. We feel that choosing this age range is a good target audience as this is the most common age of people who see horror films, the gender does not matter as horror films are viewed by both genders, meaning there is no gap in the target audience there.

Promoting Our Film

TV
- Adverts
- Clips

Social Networking
- Facebook
- Twitter
- MySpace
- YouTube

The advantage of using social neteworking sites is that you can make your film wider known and appeal to all people through advertisement. It is shown that awareness of Facebook around the worl is near to 100percent, and more that 1Billion people use social networking sites, and more than 400million people a day use Facebook. 50percent of people use social networking site users are connected to brands. These figures show that social networking would be key to selling and distributing our film as it would help to present the film to a huge range of audience, with the film supposedly being shared around groups of people.